Masaru Emoto (江本 勝, born July 22, 1943) is a Japanese author and entrepreneur, who claims that human consciousness has an effect on the molecular structure of water. Emoto’s conjecture has evolved over the years. Initially he believed that water could take on the “resonance” of “energy” which was directed at it, and that polluted water could be restored through prayer and positive visualization.
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Emoto’s book The Hidden Messages of Water was a New York Times best seller. Commenting on the book making the list, literary critic Dwight Garner wrote in The New York Times Book Review that it was one of those “head-scratchers” that made him question the sanity of the reading public, describing the book as “spectacularly eccentric.”